How do people find your blog
How to find picture ideas for your blog
No blog post without a picture! With this eye-catcher you arouse interest in your topic, draw readers under your spell and attract attention in social media. With simple means you can convey emotions and inform about your topic. Because: A picture is worth a thousand words. Or do you not look at the pictures first when reading the newspaper? This article provides you with eight strategies for good photos and pictures on the blog.
A good picture is remembered because, on the one hand, a picture makes it easier to absorb information: We can capture the content of an image 60,000 times faster than that of a text. And we perceive the lion's share, namely 83% of all information with our eyes, but only 17% via the other sensory organs. In addition, we can more easily convey feelings with a picture than with a text. So make it easy for your readers, and for yourself, in getting readers to your blog!
What your picture has to do
Surprise, convince, arouse attention and curiosity, explain something, be relevant, enable sympathy, arouse the feeling of “missing out” or make your blog easier to recognize: Your visual language in your blog conveys the personality and character of your blog: light and airy? Ironic and humorous? Practical and useful? Serious and fact-oriented? Creative, wild, crazy, focused on you as a person? Committed and reader-oriented? Artistic, dreamy and romantic? Think about your target group: What is going down well with the people you want to inspire with your blog? And: what do you stand for with your personal brand?
No matter what character you give your blog, images also have another task, because they enable people who research in other ways to find your blog post by searching for images in the search engines. Images increase the likelihood that your article will be found and read if you prepare the image correctly. It is important that the pictures do not cause long loading times in the blog, because they scare off the readers. Free tools like tinypng.com can easily compress images. Everything you need to know about image sizes and naming of images is clearly summarized in this article: Optimal images for your WordPress site. Further information:
Would you like your blog to be recognized immediately? Then create a visual language. In it you define which colors should mainly appear in your pictures, which motifs from which areas of life you want to show, whether and which fonts you use for the headings, whether you also want to use graphics, whether and how you integrate your watermark or your blog address. You can find impulses in Angelika Güc's blog on the subject of imagery: 10 tips to score with imagery.
There are a few success factors for creating attractive images on your blog:
- No postage stamps: Pictures work when they are shown in large format, because then the readers can be inspired by the details. Postage stamps do not attract attention, they merely convey the despondency of bloggers.
- A picture tells a story, it complements the message of the blog article. It is important that the image forms a good team with your blog headline: is it a contrast or a surprise? Does the image create the right feeling for the content of the text?
- Less is more: a motive, an object, a situation. Overcrowded hidden objects do not invite you to look at them.
- Regularly show people, real people, yourself, in action. People want to see people.
- Use your visual language consistently, i.e. over a longer period of time and also on your other social media platforms!
How did you get your idea for a picture?
The text is already ready and you don't know how the picture should look like? In such a situation I use these techniques:
- Association chains: I write the term the blog article is about in the middle of a sheet of paper and write down all the terms I can think of around the middle. Often a motif crystallizes out of one of the associations, which I search for in an image database or my own photo archive, or which I can photograph or draw myself.
- Search in text: I search the article for items that appear in it and come up with photo opportunities. Sometimes I find things in the children's toy boxes that I can photograph. Always good: Playmobil figures or the small figures from model railways. What else I can show: Crisp quotes from the article, which I prepare as a picture. A photo of people who appear in the text. A photo of me as a blogger. A sequence, process or operation described in the article as a graphic. The core concept as a word written on a blackboard, as a word laid out with Scrabble letters or the magnetic letters on a children's school blackboard. The term translates into a metaphor, e.g. from the fields of nature, technology, literature, film, mythical creatures or history. Or you tell stories in your pictures, a discipline called "visual storytelling". You can achieve this, for example, with a before and after picture or a series of pictures or photos of people who do or experience something together. Check out these blog articles for interesting examples: Framed! 8 questions to e-mobility fan Alice Lindl about her visual language strategy or An Actionable Guide to Visual Storytelling.
- Online research: I look for my term in the Google image search or research in image databases or on Canva (in English) or with a hashtag in front of it on Instagram or Pinterest. What's in there? Which motives inspire me? Mind you, this search only serves to develop your own image idea. The images from the search are subject to the copyright protection of the website operator or the photographers or graphic artists who created them and may not be used.
Where do you get good pictures from?
Strategy 1: Take photos yourself, more about this in the interview with the photographer Sandra Eckhardt: Seven tips for successful photos with the smartphone camera and in the book "Photography with the smartphone: The photo course for smart pictures here and now!" by Simone Naumann. The US company Curalate has examined more than eight million Instagram photos to find out which basic rules in image composition lead to higher user engagement and more likes. From this we can learn for the blog:
- Better light than dark: Brightly lit photos achieve 24 percent more likes than dark snapshots.
- More background is better than little: Images with a deeper background are around 30 percent more successful than those without a background
- Shades of blue are more successful than shades of red
- Better a dominant color than a colorful mix
- Calm, less saturated images are better than overly vivid colors
- Structure is more interesting than evenness
- Selfies with Duckface are more successful than those without
Strategy 2: hire a photographer: Have a good briefing: what is your budget? Give the finished blog article to the photographer. Talk about the goals you are pursuing. Show motifs of your previously used imagery or show examples that you like. If you should appear in the photos yourself, you will find useful tips here: How to get a really good portrait photo - interview with styling coach Jasmin Leheta
Strategy 3: Use images from your business partners or suppliers: Often there are press images for free use on company websites. Always name the source and talk to the provider of the picture before publication about whether, when, how and where you can use the photo.
Strategy 4: Use professional stock photos from photo agencies: Providers are e.g. http://de.fotolia.com/, www.iStockphoto.com or www.Flickr.com, for free images, see the Creative Commons licenses. Please consider: whether you have to pay for the photos or whether you want to use free offers - in any case you have to correctly identify the origin of the picture in your blog. Please inform yourself in the respective provisions of the picture service in order to avoid costly warnings! This blog article describes some free and paid stock photo agencies: Where do I get pictures for my blog from? 21 resources for great stock photos!
My special tip is Canva: This service offers a good change from the purchased or free images from the various image databases. You can use your own photos and design graphics with images, text modules and icons according to your own visual language and corporate design. Canva is easy to use: First, create an account. It's free and can also be connected via Facebook. Canva offers different image sizes and templates for different purposes as well as numerous layouts, graphics, photos, text elements and backgrounds. Many items are free, most of which are $ 1 each.
Strategy 5: Create graphics or infographics: We all know the famous pie chart. These and other graphics facilitate the visual recording of information. You can use them to convey factual information. These include, for example, series of numbers, proportions, locations, structure of organizations or the sequence of processes. Diagrams such as column, bar, circle or curve diagrams, geographical thematic maps or plans, organizational charts, time travel, comparisons, menus and structured charts or schematic representations such as cross-sections are used for the display. Services like http://create.visual.ly/ can be found on the Internet that allow you to create infographics and tell stories. Canva also has great templates for this, many of which are free. If you don't have time to create infographics, ask an experienced graphic designer. You can find information about infographics in these blog articles:
Strategy 6: conjure up collages: There are many ways to create collages: You can create collages on a PC, for example, using graphics software such as Adobe Photoshop Elements. Collages are still glued with cut-out pictures - just like at school: So with photos that you took, different types of paper, letters from magazines, painted pictures, etc. You can scan the finished collage or - if you are larger than A4 is - take photos. Make sure that no people can be seen who have not given their permission and that you do not use any other copyrighted material, e.g. from magazines and newspapers.
Strategy 7: Draw Comics or Sketchnotes: Who doesn't love Scott Adams' Dilbert comics? In just three pictures he exposes management disasters, marketing chaos and many more office sins. Can you also depict your topics in drawings? Do you know draftsmen who are able to convey your subjects in a funny way? Is there a talented colleague in your team for drawings, graphics, comics? Is there a well-known or yet to be discovered illustration prodigy in your place who will make you an art patron? Wonderful! Then use this talent to illustrate your blog posts. As with photos, crowdsourcing is also allowed here: Start painting competitions and show your customers' pictures! After a few years you might be able to organize a vernissage. If you want to start drawing yourself, you can find out more in the interview with Angelika Bungert-Stüttgen: Creative ways to design individual worlds of images. Check out this blog article for recommendations for books related to sketchnotes.
Strategy 8: Use slogans and word clouds: If you want to save your budget for pictures, you can graphically prepare individual words, proverbs, your own quotes, wisdom or texts. If you want to create a word cloud, you can use e.g. https://www.wortwolken.com. Otherwise, graphics programs will help you design the words.
Which picture ideas are popular in your blog?
Do you want to develop a concept for your blog?
A timetable for your special topics, a timetable for your content and ideas for the visual implementation? Then book me for your individual blog workshop! In one day we develop an easily implementable concept with the topics that inspire your customers and a volume of work that you can master in addition to your management position or your independence. You can find all information here: Blog workshop
You can also get suggestions for picture ideas in the Magic Bloghouse, the writing workshop for bloggers in the Munich area.
Category: Blog Tags: image design, image idea blog, imagery blog, collage, comics, photos for blog, photos with smartphone, illustrating blog, infographics, personal brand, sketchnotes, slogans, visual storytelling, recognizability blog, word clouds, drawing
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