What does breadcrumbs mean

Breadcrumb Navigation - breadcrumb navigation

What is breadcrumb navigation?

The Breadcrumb navigation, also known as breadcrumb navigation, Ariadnepfad or breadcrumb navigation, has established itself in the field of online marketing since 2007 at the latest. The breadcrumb navigation is a link path that offers the user orientation and simplifies navigation. The idea behind breadcrumb navigation is to let the user know at all times where he is in the hierarchy of a domain.

Importance of breadcrumb navigation

The breadcrumb navigation can be seen above the fold, making the hierarchy of the website clear to you. The name “Bread Crumbs” was based on the fairy tale “Hansel and Gretel”, in which the children found their way out of the forest with the help of breadcrumbs spread over them. The name "Ariadnepfad" was borrowed from Greek mythology, in which Ariadne gave Theseus a ball of wool to find his way around the labyrinth of Daidalos.

Breadcrumb example

The breadcrumb navigation can be used together with a so-called “silo navigation”.

Breadcrumb Navigation SEO

This type of navigation creates clarity. From the start page of a website, many paths lead into the page via hyperlinks. Similar to the structure of a tree, the user gets from the root to the individual branches. This nested structure is easy to recognize in the HTML source code. With breadcrumbs, the user can find his way around the various levels and switch between them. Usability is an important aspect of search engine optimization and is best supported by breadcrumbs.

Benefits of breadcrumb navigation

- The user knows where he is at all times and can reach another hierarchy level with one click.

- Operation is intuitive and self-explanatory.

- The navigation takes up extremely little space.

We implement breadcrumb navigation as standard for all of our customers. This not only increases user-friendliness and increases conversions - Google rewards pages with a good structure with a better ranking.