What services are offered by the Lincoln Method

Services 4.0

Customer Relationship Management Service Management Service Range of Services Service Companies Service Quality

Editors and affiliations

  • Manfred Bruhn
  • Karsten Hadwich
  1. 1.University of BaselBaselSwitzerland
  2. 2. University of Hohenheim StuttgartGermany

About the editors

Prof. Dr. Dr. h.c. mult. Manfred Bruhn is full professor of business administration, especially marketing and corporate management, at the Faculty of Economics at the University of Basel and honorary professor at the Technical University of Munich.

Prof. Dr. Karsten Hadwich holds the chair for service management at the Institute for Business Administration at the University of Hohenheim.

Bibliographic information

  • Book Title Services 4.0
  • Book SubtitleKonzepte - Methods - Instruments. Volume 1. Service Management Forum
  • Editors Manfred Bruhn
    Karsten Hadwich
  • DOIhttps: //doi.org/10.1007/978-3-658-17550-4
  • Copyright InformationSpringer Fachmedien Wiesbaden GmbH2017
  • Publisher NameSpringer Gabler, Wiesbaden
  • eBook Packages Business and Economics (German Language)
  • Hardcover ISBN978-3-658-17549-8
  • eBook ISBN978-3-658-17550-4
  • Edition Number1
  • Number of PagesIX, 555
  • Number of Illustrations102 b / w illustrations, 0 illustrations in color
  • TopicsServices
    marketing
    management
  • Buy this book on publisher's site