DuckDuckGo strives to outperform Google

Business guide for strategic management

This book follows the credo "Don't work hard - work smart". Smart in the sense of cleverness, systematic organization of work and time as well as farsightedness to develop business perspectives. In 50 chapters, success factors, methods and strategies are presented that help to strengthen market positions and realign strategies.

The book is aimed at managers, executives and self-employed people who want to use their most valuable resources sustainably and consciously in order to develop products and services that customers really want. Tips at the end of the chapters enable direct implementation in practice. Over 100 national and international case studies also provide a high level of utility.

The author

The author, Prof. Dr. Alfred-Joachim Hermanni. His résumé includes positions as editor-in-chief, managing director, PR manager, media politician, management consultant, film producer and book author. Since 2014 he has also been a full professor for media development and management at the SRH Fernhochschule Riedlingen.

Keywords

Basic knowledge of management Management basics Career entry Compact knowledge of management Compact knowledge of economics Corporate management Refreshment of business studies Fundamentals of business administration

Authors and affiliations

About the authors

The author, Prof. Dr. Alfred-Joachim Hermanni. His résumé includes positions as editor-in-chief, managing director, PR manager, media politician, management consultant, film producer and book author. Since 2014 he has also been a full professor for media development and management at the SRH Fernhochschule Riedlingen.

Bibliographic information